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MARKETING MANAGEMENT (University Edition) 2017 by SHILPA AHUJA, CHANPREET KAUR, KASHNIE SINGH
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MARKETING MANAGEMENT (University Edition)
Unit I: Introduction
Chapter 1 Introduction to Marketing Management
Chapter 2 Marketing Mix
Unit II: Understanding Marketing Environment
Chapter 3 Marketing Environment
Chapter 4 Consumer Behaviour
Unit III: Market Segmentation and Positioning
Chapter 5 Market Segmentation
Chapter 6 Positioning
Unit IV: Product
Chapter 7 Product
Chapter 8 Product and Product Development
Unit V: Price
Chapter 9 Price
Unit VI: Distribution
Chapter 10 Distribution
Chapter 11 Logistics and Transportation
Unit VII: Promotion
Chapter 12 Promotion and Integrated Marketing Communication
Chapter 13 Advertising and Public Relations
Chapter 14 Personal Selling and Sales Promotion
SUMMARY
UNIT I: INTRODUCTION
Chapter 1 Introduction to Marketing Management
Chapter 2 Marketing Mix
UNIT II: UNDERSTANDING MARKETING ENVIRONMENT
Chapter 3 Marketing Environment
Chapter 4 Consumer Behaviour
UNIT III: MARKET SEGMENTATION AND POSITIONING
Chapter 5 Market Segmentation
Chapter 6 Positioning
UNIT IV: PRODUCT
Chapter 7 Product
Chapter 8 Product and Product Development
UNIT V: PRICE
Chapter 9 Price
UNIT VI: PLACE
Chapter 10 Distribution
Chapter 11 Logistics and Transportation
UNIT VII: PROMOTION
Chapter 12 Promotion and Integrated Marketing Communication
Chapter 13 Advertising and Public Relations
Chapter 14 Personal Selling and Sales Promotion
| Edition | 1st Edition 2017 |
|---|---|
| ISBN | 9789351395157 |
| Publisher | Bharat Law House |
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